1917 are vastly experienced in devising and implementing innovative, creative and highly effective marketing campaigns. From assisting new acts in their first steps through the industry to raising the profile of established artists, 1917 work with all levels of record labels and management to great effect. Clients to date include Sony BMG, Island Records, EMI, B-Unique, Rounder Records, ATC Management, Central Control International and A&G Records to name but a few. Click on the case studies below to see what we have achieved so far.
We can work at several levels, from managing your entire project to individual street campaigns. Specialist mechanics include playbacks, print distribution, guerilla campaigns and student promotions. It is in the latter that 1917 are becoming real innovators and field leaders.
It is our belief that the UK student market is too now big to be seen as a target market in itself. To reach students cost effectively we need to be more specific in who we talk to. There are now around 45,000 students of contemporary music in the UK and this number is growing. We aim our marketing at colleges where these courses run, giving students first looks at bands and artists and bringing them on board early. And it is working. For more information on what we do and how we do it give us a call or drop us a line.
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